The realtor's go to tactic for creating clients or increasing client loyalty is sending out postcards. These are, however, only effective as long as the recipient holds on to them. It is not uncommon at all for some people to throw your cards directly into the trash. How can you create a card that your clients will want to keep, thus getting your name and number into their home, perhaps permanently? The answer is to send out creative real estate postcards. Recently, realtors have started putting all sorts of things on their postcards in an attempt to better connect with their clients. A very effective option is to put a recipe on the card. You can label them with gardening or household tips or how to live greener. The key is to make them more personal and interesting so they will avoid the trash bin. Choosing a more creative real estate postcard is the best way to accomplish this. Luckily, it is becoming easier and less expensive to create and mail more personal realtor postcards. It is possible to find a card company that can provide them for as little as 15¢ each. You can even purchase a set for an entire year of unique cards. Additionally, you can create custom cards to match your target audience and personality perfectly and have them shipped automatically. In this way, you can create a consistent color, layout, and design to establish a brand, which is very important in real estate. You can have a message to your specific audience, or any call to action you desire. Sending out a creative real estate postcard each month is vital to your success as a realtor. If you want to keep your information out of the trash can, you need cards that are interesting and engaging. These personal connections will create a loyal client base and maximize how often you are called upon when a house goes up for sale.
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