Standing out in your community as the realtor of choice is a lot easier when you include real estate recipe postcards in your marketing strategy. With hundreds of designs and yummy recipes at your disposal, a little can go a long way in making yourself memorable.
Strategies for Expansion There are many marketing strategies you can use for growing your business, but sometimes, it is the out-of-the-box thinking that brings the most success. Recipe postcards are a clever way to grab a homeowner’s attention without seeming too pushy in a sales pitch. Postcard campaigns yield the best results when the cards are consistently mailed to a quality mailing list. Rather than bombard residents with a generic spiel about your services and years of experience, you can impress their taste buds and their appreciation for professional service with a colorful and appetizing recipe card. Taking It a Step Further In addition to expanding your presence in the community with high-quality real estate recipe postcards, adding Google ads into a multi-channel marketing strategy can further your results potential. Take one of your favorite recipe card designs and run a matching Google ad on hundreds of your prospect list’s favorite websites. You reinforce visually what you have sent physically. You can extend the ads to social media or networking sites as well for optimum results. Getting the Growth You Want For your mailer campaign to be effective, it is advised that you canvas certain neighborhoods or attend local events to put a face to the name on the card. However, you can step up your postcard game by mailing out seasonal or holiday recipes, sending out an entire meal plan through consecutive mailers or using culinary inspirations from different cultures. Being aggressive in your marketing efforts and growth strategies doesn’t have to look obnoxious. With a postcard campaign, it could look sweet or savory, and it most definitely will smell like success.
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August 2022
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