Real estate agents lead busy lives. Between meeting with potential buyers and arranging open houses for homes already on the market, the thought of prospecting for new leads can be overwhelming. In order to alleviate some of the stress, some agents are starting to favor real estate prospecting with postcards over cold-calls and flier distribution. With an automated mailing service, you can reach a large audience without taking time away from the most important task at hand: closing the sale. Are you sick of going to extraordinary lengths and spending countless hours in search of the best lead? You’ve read your cold-call script so many times that even you fall asleep when you recite it. And even if you hold someone on the line long enough to get through your routine, there’s no guarantee that prospect will land you a lead. You are also limited to spending your time on one person at time. On the other hand, a mailing can reach hundreds or thousands of potential prospects at once. An added benefit of real estate prospecting with postcards is that leads come to you. Instead of aimlessly grasping for listings one at a time, mass mailings target broad audiences and are more likely to reach someone who is considering relocation. With a strong and effective postcard, prospects will think to call you, initiating a relationship on your first interaction. When clients come to you, you can focus your efforts on accommodating their needs, finding them the perfect home and getting the best asking price for their old house. In the competitive world of real estate, it’s important to take advantage of any break you can get. So, why not take a break from the endless hours of fruitless prospecting? Before wasting valuable time with inefficient and ineffective methods, try real estate prospecting with postcards, automatically mailed where you want, when you need them. For more good tips on real estate prospecting with postcards, please visit www.zillow.com/agent-resources.
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