Successful realtors position themselves as a go-to source for housing in their target communities. Building your real estate clientele does not require a massive amount of time and energy. Instead, you can benefit from an easy but effective real estate marketing booster with postcards. FAQs About Creating an Effective Real Estate Marketing Booster With Postcards Anyone starting a career as a realtor should focus on building a clientele using a solid marketing strategy. These are answers to questions you may have about launching an effective postcard campaign, a favorite marketing tool of many realtors. What Should Postcards Include? A postcard design should capture your target audience's attention with clear professional images, including your photo, contact information and a concise blurb describing your services. Who Should Receive a Mailing? Review your contact list to identify a specific audience. For example, if you expect to have several listings for multi-bedroom homes, you may want to create a campaign to attract parents with growing families rather than couples with grown children. What Makes a Good Postcard Design? Clear and professional color images give postcards a wow factor that discourages recipients from tossing them in the trash. Consider reserving space for printing helpful tips, recipes or services to give your audience additional reasons to keep your mailing. What Is an Optimal Mailing Frequency? Your goal determines your mailing frequency. For example, a postcard campaign every quarter can help establish you in a new community, but several monthly mailings are more effective for reaching active buyers with your latest listings. What is an Appropriate Budget? Your choice of printing service, card size, number of mailings, color options and postage determine the cost of your postcard campaign. Start by obtaining price quotes and decide where you can scale back if you want to reduce your costs. The Possibilities Are Endless Both new and seasoned realtors can reap the benefits of a real estate marketing booster with postcards and never worry about repeating a campaign.
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