Real estate postcard marketing is still a very effective tool for lead building, and the proliferation of digital marketing tools has only made it easier to use. The key is understanding how to use this legacy marketing tool to engage potential clients in your digital marketing funnel. Realtor Postcard Marketing for Beginners Real estate marketing is all about getting potential clients into your information funnel so that when they need your services you will be at the top of their minds. That often means you are going for some kind of conversation-opening engagement, not a direct conversion to a listing or sale.
These are some examples of common goals for postcard campaigns. The next step in successful realtor postcard marketing for beginners is crafting a strong call to action. The last step is deciding how to present your contact information and what to include. It is generally a good idea to include more than one avenue of contact, but jamming in too many can confuse a reader. Include your most important social media platform as well as email and phone as basic necessities. If you have a website or QR code for a custom real estate app, those are good to include as well. Expanding Your Real Estate Postcard Marketing Successful real estate postcard marketing is all about appeal, and personalizing your delivery with photos of your current listings and a layout that reflects your branding helps to convey that your services are personalized as well. Stepping out of predesigned templates and into a custom layout tied to your brand identity can help your conversion rate as you increase the volume of your local postcard campaigns.
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