If you're a real estate agent, then you know marketing is essential to gaining new clients. After all, real estate is a competitive industry and the housing market is hot right now for buyers and sellers. Whether you're looking for homes to sell or clients to purchase homes, one of the best marketing tools at your disposal are real estate postcards. In order to effectively use them, there are a few things you'll first need to determine. Your Goal The first thing you need to know is what you are hoping to achieve with your postcard campaign. Are you looking for buyers or sellers? Or, are you simply wanting to introduce yourself? Whatever goal you are trying to achieve is going to influence your design. Your Design Your design is going to be a major factor in determining your success. If you want to find buyers and sellers and introduce yourself, don't try to do it all on one postcard. Instead, create several designs and send them out in intervals. If you're looking for buyers, feature one to a few attractive listings on your postcard. Rather than use cellphone photos, hire a professional photographer to take amazing photos that will be more enticing to your potential buyers. You want the postcard to be attractive enough to make the holder take notice. If you're looking for houses to sell, give some shocking numbers on your postcard. Maybe your potential clients aren't aware of how much their homes have increased in value, giving them an incentive to walk away with some extra cash. Your Mailing List The last step is deciding who will receive your card. If you want to focus on specific areas of your city, you'll need to work with a 3rd party vendor to purchase addresses. If you want to send your postcard to an entire town, check with the post office on bulk mailing rates. Your potential clients receive direct mail in their boxes every day. Your goal is to make sure your real estate postcards stand out. Because home values are of interest to all homeowners, your client base is large, which makes your potential success much easier.
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