Hunting for real estate leads takes many forms. You need to adapt your farming strategies for the digital age. However, old tools such as real estate farming postcards can still be effective.
Sending Direct Mail Even in the internet age, people still enjoy getting postcards. You should thus continue or start a direct mail campaign in your target area. Send potential clients cards once or twice a month. Be sure to include your photo, contact information and any recent sales. Creating an Online Following On your postcards, include a link to your website or social media profile. A website, in particular, lets you share more details and images that cannot fit onto a traditional postcard. The landing page of your website should be interesting and full of photos. You want to convince possible customers to provide their contact information so they can call you when they want to buy or sell a home. Blogging Your website should not just include information about yourself and your credentials. You should also blog about specific neighborhoods that you are targeting. Your postcards can then direct potential clients in those locations to those blogs. Use your posts to demonstrate your knowledge of the area. Do not be afraid to use real estate farming postcards to bring in new clients. However, you should supplement this technique with digital strategies to improve your chances of success.
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