One of the most effective ways to generate consistent leads is real estate farming. Simply choose a particular set of geographic areas and focus on making yourself the name of that region. Farming works because a vast majority of home sellers do not shop around for agents, so once they know your name, you have a great likelihood of getting their business. Luckily getting started and finding success is simple if you follow this model.
Choose the Right Area Most importantly, ensure the area isn’t already saturated with other real estate farmers. Competition is okay, but if someone else is already dominating it’ll be that much harder for you to stake your claim. The other key factor is whether or not the market is lively. Investigate how often houses are selling and people are buying. If you can check off both of those boxes, you’ve found your target. Deploy a Marketing Campaign You need a website, social media presence and marketing materials to successfully get your face and name into the community. Choose a flattering headshot, come up with a slogan and start producing products with a cohesive message and brand image. Direct mail campaigns such as real estate postcards are a great way to contact residents in your new community quickly. Sendsations can help you to customize postcards that highlight your business and begin your real estate farming efforts. Harvest Your Leads Whether someone has given you a call, completed a form on your website or attended an open house, it’s now your responsibility to reach out and keep them interested. In some ways, this should be a part of your marketing plan, such as automatic follow-up emails, but for potential sellers it’s important to add a personal touch. Pick up the phone, send a letter or use social media to reach out directly and keep them interested. Once the community sees and knows your name, you are successfully using real estate farming to build your book of clients. With a great attitude, beautiful marketing materials and the right follow-through, you’re sure to find success.
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August 2022
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