Real estate marketing is a bit more difficult in the winter. Sales usually slow down, and poor weather may limit your ability to attend events. Still, there are ways to advertise your services before and during the holiday season.
Get Active on Social Media Everyone shares holiday photos on social media. Winter is thus a great time to activate your Instagram, Twitter or Facebook accounts. You can post pictures documenting the winter season in your area. You can even ask your followers to share their favorite recipes or décor. Make Holiday-Themed Blog Posts Blog posts can draw extra attention to your website. Give your articles a holiday twist to bring in more readers. You can offer a safe guide to Christmas decorations or tips for protecting the home during cold weather. As the year draws to a close, you can also produce a blog highlighting your real estate accomplishments over the prior 12 months. Send a Holiday Card People still love getting holiday cards in the mail. Send potential clients a marketing postcard that includes a seasonal greeting and information about your services. You can also mail the cards to repeat customers and ask them to leave you a positive review on Yelp. Add some holiday spirit to your real estate marketing campaigns. This could give you a head start on finding home buyers and sellers before the new year.
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