If you work in real estate, you’ll know how important it is to be in front of the right people at the right time. But promoting your business needn’t be expensive. In fact, something as simple as a postcard could be your best promotional asset, and here are three reasons why.
Easy to Hold Onto Postcards are the perfect size to keep on your refrigerator, which makes just sold postcards from Sendsations the perfect sales promotional tool. Even if a customer has no intention of selling their home at that point, you make it very easy for them to keep your details close at hand. Easy to Share When selling your home, a word-of-mouth realtor recommendation from someone you know is incredibly powerful. Give the owner of every home you sell a pack of just sold postcards, and they can easily share your details with anyone looking to sell or buy. Easy to Engage Nothing piques someone’s interest more than seeing a just sold sign pop up on a neighbor’s lawn. They speculate about how much it sold for, and how much their house is worth. So, imagine how powerful just sold postcards landing on their doorstep would be, with your contact details right at their fingertips. Make postcards your greatest advocate. This inexpensive sales tool can be the difference between securing the next house to be sold or watching it go to a competitor.
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Those real estate recipe postcards have started to bring in some new clients. Now is the time to manage those expectations as you form new relationships. These few tips can make the process smoother for both parties.
Property Access Accessing the properties is important to both buyers and sellers. Buyers want to know how quickly they can see a property while sellers want to know how people are seeing them. Setting expectations up makes the process smoother. Possible Problems Inevitably, there may be some problems from the time a contract is placed on a home until the closing is complete. Prepare your client for common problems related to legal research, loan process, appraisals, inspections and repair negotiations. Process Scope Your client may not even know what to ask when meeting with you. Start by assessing their experience buying or selling a property. A broad overview helps establish the expectations they have of you and the process. Potential Outcomes Finances are one of the most important aspects of the process for both buyers and sellers. Setting the expectations on what they can expect financially from the outset can keep everyone on the same page. Buyers and sellers have different expectations. Make sure you set the expectations based on the client. Managing client expectations can help you capitalize on those new leads. After all, they saved those real estate recipe postcards until they were ready to buy or sell. |
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August 2022
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