When you think of real estate agents, their sense of humor may not be the first thing that comes to mind. However, having a great sense of humor can actually help a real estate agent stand apart from the crowd and increase their business. One way an agent can infuse humor into their business is with funny realtor postcards. How can funny postcards help? And how can you incorporate your branding into them?
A lighthearted approach to real estate can set potential clients at ease. Humorous postcards make you seem more approachable and helpful; you would be the agent to call to put the client in a calm frame of mind when their search for the perfect house is going longer than expected or the inspector finds mold growing in their dream home and they can no longer move forward with the sale. A humorous postcard would also let your personality shine through. If you are not an overly serious person to begin with then having boring, stodgy postcards and marketing tools will ring insincere. It would be relatively easy to incorporate humor into the branding of your postcards. Perhaps by changing the font and color palette or making the call to action and message pithy and light you can make funny realtor postcards that stand out. Many agents use humor in their photos, making them lighthearted and fun but still giving the impression that they will get the job done. Whichever way you decide to add humor into your postcards, consistency will still be important. You may be able to add an annual theme to your monthly postcards, but even if you decide to have each month a uniquely humorous theme makes sure you consistently send out your postcards. That will keep you, and your sense of humor, in the forefront of your market's mind.
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
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