There are around two million active realtors in the United States. Whether they’re successful, however, comes down to how much they invest in growing their presence within their neighborhood, so when someone is ready to buy, sell, or rent, there’s only one person they want for the job. If you’re new to real estate, knowing these three things will give you an excellent head start.
Know Your AudienceResearch the people whom you’re looking to attract. What communications channels do they respond to? Do they use social media? Is a real estate postcard campaign the best way to get their attention? Knowing these things helps you spend marketing budget on areas that matter. Promote Your Personal BrandPeople engage with people. Help your prospective clients get to know you so they understand why you’re the best person to help them with their property. Tell them about your unique selling points. If you have an advantage over your competition – you may live in the area yourself or have excellent relationships with contractors – make sure your prospective clients know about it. Make Your Marketing ShineFirst impressions count, and if your marketing messages look shoddy, rushed, and poorly put together, you will too. Creating personalized stationery, using a glossy real estate postcard campaign or partnering with a relevant brand elevates your image. Remember, this is your business; make it successful. Devote time and attention to it, plan what you’re going to do every day, and give it everything you’ve got.
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
August 2022
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