One of the most difficult tasks for agents is coming up with new real estate prospecting ideas. To be successful, agents must continually generate new leads for potential buyers and sellers. In the past, and to a large extent still, the primary method of generating leads has been the telephone. While calling previous clients, expired listings and For Sale by Owner properties is a valid prospecting tool, consistent monthly mailings can open up a whole new source of potential clients.
Consistent monthly mailings provide you with a constant source of prospects. Not only do they allow you to remain in touch with past clients, they also provide a source of new leads. When prospects receives postcards from you on a regular basis, they will immediately think of you when they think of real estate. While not everyone who receives your mailings is in the market to buy or sell, there is a better than average chance that they know someone who is and that they will pass your name and information along to that person. As far as real estate prospecting ideas go, consistent monthly mailings are one of the best ways to generate word of mouth referrals. Though it’s important that monthly mailings be consistent, it is equally important that they contain interesting and varied content. For example, your postcard could highlight a just sold property, a newly listed property or express your desire to obtain new listings. Mailing services like Sendsations provide intriguing options for real estate prospecting ideas and encourage recipients to hold on to the mailings. One side of the card contains business information while the other includes information such as home improvement tips, green cleaning tips or tips for making homes energy efficient. Real estate prospecting ideas like open houses, cold calling and social media campaigns continue to be effective, but agents shouldn’t ignore the importance of consistent monthly mailings.
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