If you think that postcards are a thing of the past, think again. This age-old marketing strategy isn’t dying anytime soon. Here are some of the benefits of sending real estate postcards to your clients.
1. They Are Attractive Postcards can be colorful and vibrant, which attracts attention and gives a high-energy appeal. They can be customized to represent the time of year and display quality images of homes on your listing. Pay close attention to the design so that you clearly emphasize your brand and make your company stand out from the competition. 2. They Contain Useful Information Who doesn’t enjoy receiving helpful tips? You can give your clients green living tips, home inspection guidelines and landscaping design ideas on a colorful postcard. Clients will find the information useful and think of you as the go-to person for homeowner advice. 3. They Are Quick Reads Real estate postcards are convenient to read because they don’t require opening an envelope or a package. Clients can look at your photos and read your quick tips all in just a few seconds. Bulleted and numbered lists are recommended as are concise sentences offset as block text. 4. They Are Personal Though you’ll likely send out a large number of postcards at one time, you can still add a warm, personal touch to your messages. You can also keep a stack of birthday and homeowner anniversary postcards and handwrite personalized messages to select clients on an annual basis. 5. They Are Inexpensive Compared to other marketing methods, postcards are relatively cheap to purchase and send. You can find good deals when you purchase in bulk, and postage costs less than that for first class letters. Consider using real estate postcards to advertise your business and stay connected with clients. As long as you choose an attractive design and include useful information, your clients will appreciate your effort.
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In the world of sales, half of the job is marketing. For real estate agents, it is no different. Not only are you in competition when it comes to selling your houses, but you can be in a bit of a marketing competition also. So, how can you get that competitive edge? Custom real estate postcards could be the answer. In a lot of ways, they can beat out flashy billboards and social media. Here are three reasons why postcards could really benefit your real estate business.
First, it gives off the right impression. In the real estate business, you want your sellers to know that you understand marketing. If they don’t think that you’re willing to spend money and time on a marketing campaign, they may not entrust you with the sale of their home. Sending off postcards is a great way to show off that you are a marketer and you know how to spend your time on what’s important. In addition, custom real estate postcards get your name out there. They are an investment in your brand. The more people that see them, the more likely they are to remember your name when they’re looking for an agent. The great part about custom cards is that you can really personalize them. You can make a memorable first impression that will lead to clients in the future. You also get to choose which potential clients you direct your message towards. Whether you have a mailing list or purchase one, you can target specific demographics. When it comes to billboards and social media, you don’t always get to create a specific message. With postcards you don’t have to be as generalized. Custom real estate postcards are a great marketing strategy. They can really give your company the competitive edge it needs in today’s market. |
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August 2022
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